Skip to content
Softcoderz

E-commerce & marketplaces

E-commerce and marketplace development

Stores, marketplaces and B2B portals engineered around how you sell, not bent to fit a template.

E-commerce and marketplaces screens: storefront catalogue in a browser, shopping app on a phone and a seller orders card
Illustrative previewA shopper's path from the storefront to payment, with the seller's orders arriving on the other side.

Pick the commerce model first, then the stack

Many e-commerce problems trace back to a mismatch between business model and software. A wholesaler forced into a retail cart re-keys orders by hand; a brand with three storefronts maintains three catalogues.

So we start with how money and goods move: who sets prices, who holds stock, who ships and who gets paid when. That decides which model you need, and whether a hosted platform can carry it or custom code will pay for itself.

Solutions

Commerce builds we take on

  • Fast, search-friendly online stores with UPI, card and COD checkout, GST invoices and courier integrations, on a hosted platform or custom code.

  • Android and iOS shopping apps with quick browsing, UPI checkout and push notifications, sharing one backend with your website.

  • Multi-vendor marketplaces with seller onboarding, commission rules, split payouts, per-seller invoicing and catalogue moderation.

  • Ordering portals and apps for manufacturers, distributors and wholesalers, with buyer-specific pricing, credit limits, bulk ordering and ERP sync.

  • Brand-owned online stores for D2C companies, with conversion-focused checkout, retention tools, server-side tracking and multichannel stock sync.

  • Subscription stores and memberships on UPI AutoPay, card mandates and eNACH, with pause, skip and swap controls and fulfilment planning.

  • Next.js storefronts on a headless commerce engine and CMS, for brands that need speed, several storefronts or content-led shopping.

How it works

How an online order moves from click to doorstep

The same backbone sits under every store, shopping app and marketplace we build.

  1. Website or app

    Step 1: Shopper finds a product

    Search, a category page or an ad leads to a product page showing price, stock and a delivery date for their pincode.

  2. Payment gateway

    Step 2: Checkout and payment

    The shopper pays by UPI, card, netbanking or wallet, or chooses COD where you allow it; the gateway confirms payment to your server.

  3. Order system

    Step 3: Order and GST invoice are created

    Stock is reserved, a GST invoice with HSN codes is generated and the order appears in your admin or seller panel.

  4. Warehouse or seller

    Step 4: Packed and handed to a courier

    A shipping label is printed and a pickup booked through your courier aggregator or a direct courier account.

  5. Courier and customer

    Step 5: Tracked to delivery

    Tracking updates reach the shopper by WhatsApp, SMS or email, and failed attempts start an NDR follow-up.

  6. Admin dashboard

    Step 6: Returns, refunds and reorders

    Returns trigger reverse pickups and credit notes, while reminders and offers bring the customer back for the next order.

Then it starts again at step 1: Shopper finds a product

Included in every commerce build

  • Checkout tuned for Indian buyers

    UPI intent and QR, cards, netbanking, wallets and COD, with payment status confirmed by webhook.

  • GST-ready invoicing

    HSN codes, CGST and SGST or IGST by place of supply, and credit notes on returns.

  • Courier and returns plumbing

    Pincode serviceability, labels, tracking, NDR and RTO status via Shiprocket, Delhivery or a direct courier API.

  • Pages that load on mid-range phones

    Image optimisation, server rendering and caching, tested over mobile data.

  • An admin your team can run

    Orders, refunds, coupons, stock and reports, with role-based staff access.

Comparison

Hosted platform, custom build or headless

Hosted platform, custom build or headless
Hosted platformCustom buildHeadless
Time to launchShortest: theme plus appsLonger: built end to endLonger: custom storefront on an engine
Custom pricing and checkout rulesLimited by plan and appsWhatever the business needsFlexible; depends on the engine
Running costsPlan, app and possible transaction feesHosting and maintenanceEngine fees plus storefront hosting
Good fit forStandard catalogues testing demandB2B, marketplace or unusual modelsContent-led brands, several storefronts

Platforms

Where your commerce business runs

Websites and installable web apps for shoppers, repeat-buyer apps for Android and iOS, web panels for sellers and trade buyers, and an admin dashboard for your team.

  • Web

    Website

    Marketing and content websites: fast, search-friendly pages with a CMS your team can update without a developer.

  • Web

    Progressive web app

    Installable web apps with offline support and notifications, useful when an app-store listing isn't essential or phones have little storage.

  • Mobile

    Android app

    Apps for Android phones and tablets, tested on budget and mid-range devices and published on Google Play or privately.

  • Mobile

    iOS app

    Apps for iPhone and iPad, built to Apple's guidelines and released through TestFlight and the App Store.

  • Web

    Web application

    Browser-based applications with logins, roles and workflows, such as customer portals, SaaS products and internal tools.

  • Back office

    Admin dashboard

    Back-office panels for operations, support and finance teams: orders, users, content, reports and permissions.

Technology

Technology behind our commerce builds, and why it matters

Next.js for fast, search-friendly storefronts, Flutter or React Native for shopping apps, Node.js and PostgreSQL for orders and stock, and Razorpay for Indian payment methods.

  • A modern web technology for fast, search-friendly websites, online stores and web applications that load quickly on mobile.

    Used for

    • Business websites
    • Online stores
    • Web apps
    • Customer portals
  • Builds interactive screens in the browser, such as dashboards, admin panels and portals, that respond instantly as your team works.

    Used for

    • Web apps
    • Admin panels
    • Dashboards
    • Customer portals
  • Mobile

    Flutter

    Build Android and iOS apps from one shared codebase, so you launch on both platforms faster with a consistent experience.

    Used for

    • Mobile apps
    • Delivery apps
    • E-commerce apps
    • Booking apps
  • Build Android and iOS apps in the same language as a React website, so one team can share code and skills across web and mobile.

    Used for

    • Mobile apps
    • Shopping apps
    • Staff and field apps
    • Mobile apps for SaaS
  • Backend

    Node.js

    Runs the server side of apps: fast, scalable back ends that power your app, website and integrations.

    Used for

    • App back ends
    • Live order tracking
    • Chat and notifications
    • Payment processing
  • Backend

    NestJS

    A structured way to build back ends on Node.js, so large business systems stay organised, testable and easy to hand over.

    Used for

    • Business app back ends
    • SaaS platforms
    • Marketplaces
    • Admin panel back ends
  • A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.

    Used for

    • Orders and customers
    • Payments and ledgers
    • Stock and inventory
    • Bookings
  • Data

    Redis

    Keeps frequently used data in fast memory, so apps stay quick on busy days and live features like order tracking feel instant.

    Used for

    • Faster apps
    • Live order status
    • Shopping carts
    • Job queues and alerts
  • Payments & maps

    Razorpay

    Lets customers in India pay by UPI, cards, netbanking or wallets, and handles subscriptions, refunds and payouts to sellers or partners.

    Used for

    • UPI payments
    • Cards and netbanking
    • Subscriptions
    • Payment links
  • Cloud & DevOps

    AWS

    Cloud hosting for your app, website and data, with data centres in India and room to grow when traffic rises.

    Used for

    • App hosting
    • File and photo storage
    • Backups
    • Busy sale days

Flutter and the related logo are trademarks of Google LLC. We are not endorsed by or affiliated with Google LLC.

Plain-English glossary

E-commerce terms, in plain English

UPI intent
On a phone, checkout opens the customer’s UPI app directly with the amount filled in, so they only approve with their PIN. On a computer, a QR code does the same job through the phone’s camera.
Payment webhook
A message the payment gateway sends your store’s server the moment a payment succeeds or fails. It is the reliable signal to confirm an order, even if the shopper closes the browser mid-payment.
HSN code
The Harmonised System of Nomenclature code that classifies each product for GST and determines which tax rate applies. It must print correctly on invoices, so it is stored with every product in the catalogue.
NDR and RTO
A non-delivery report is the courier telling you a delivery attempt failed; return to origin (RTO) is the parcel coming back to you. Acting quickly on NDRs is one of the simplest ways to cut RTO costs.
Headless commerce
Running the shop’s front end separately from the engine that holds products, carts and orders, connected by APIs. It gives design freedom and several storefronts, at the price of more moving parts.
ONDC
A government-backed open network (Open Network for Digital Commerce) where one seller catalogue can be listed across many participating buyer apps. Most sellers connect through a seller-side participant instead of building their own integration.

Product preview

The main screens in a commerce build

Illustrative screens from a store, a shopping app, an admin dashboard and a marketplace seller panel.

  • E-commerce and marketplaces online store product page on a phone, for handloom cotton saree, with price and options
    Online store. Product pages show variants, the price with GST and a delivery date for the shopper’s pincode before checkout, where many orders are won or lost.
  • E-commerce and marketplaces shopping app buy again on a phone, with 3 entries
    Shopping app. In an app, repeat customers reorder from past purchases in a few taps, which is where an app earns its place next to your website.
  • E-commerce and marketplaces admin dashboard order list in a web browser, with 4 orders and their status
    Admin dashboard. Staff see every order with its payment method and status, print labels and invoices in bulk and spot COD orders still waiting for confirmation.
  • E-commerce and marketplaces seller panel payout statement, 14–20 Sep table in a web browser, with 5 rows and status labels
    Seller panel. On a marketplace, each seller sees sales, commission and deductions line by line, which heads off most payout disputes before they start.
Illustrative preview

Sample screens: names, prices and figures are examples, not client data.

FAQ

Frequently asked questions

How do we choose between an online store, a marketplace and a B2B portal?

Start with who owns the stock and the customer. Selling your own products to consumers points to a store. If other sellers list and ship while you take a commission, you need a marketplace with seller onboarding and settlements. If your buyers are retailers ordering in bulk on credit, start from a B2B portal. Where you need two of these, we plan one shared backend.

Can our website and mobile apps run on the same backend?

Yes, and we usually recommend it. One set of APIs for catalogue, cart, orders, payments and customers serves the website and the Android and iOS apps, so prices, stock and promotions stay consistent and new features are built once. If you already run Shopify or WooCommerce, the apps can use its APIs instead, within the limits those APIs set.

Is selling on ONDC worth considering alongside our own store?

It can be. ONDC (Open Network for Digital Commerce) lets your catalogue appear in several buyer apps, which suits grocery, food and local retail. Sellers usually join through a seller-side participant; building your own network integration is a bigger technical and compliance project. We review your categories and operations first, and keep your own store as the channel where you control pricing and customer data.

Next step

Not sure which model fits?

Tell us how you sell today and where it breaks. We will suggest a model, a stack and a phased, line-item estimate.

Or reach us directly

Mon–Sat, 10:00–19:00 IST