Web
Next.js
A modern web technology for fast, search-friendly websites, online stores and web applications that load quickly on mobile.
Used for
- Business websites
- Online stores
- Web apps
- Customer portals
E-commerce websites
E-commerce website development
Online stores for Indian brands and retailers, built to rank, convert on mobile and ship orders without re-keying.
At a glance
The short version
What it is
Fast, search-friendly online stores with UPI, card and COD checkout, GST invoices and courier integrations, on a hosted platform or custom code.
- What you get
- Storefront
- Checkout and payments
- Orders and fulfilment
- Store management
- How it works
- Storefront
- Storefront and courier API
- Payment gateway
- WhatsApp or IVR
- 2 more
- Runs on
- Website
- PWA
- Admin
- Built with
- Cost depends on
- Hosted or custom
- Catalogue shape
- Integrations
How to start
Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.
Get a project estimateWhere an online store wins or loses the order
Few orders are lost on the homepage. They drop off on a product page that loads slowly over mobile data, at a pincode check that fails after checkout begins, or at a UPI payment that times out and leaves the buyer unsure whether they paid.
In e-commerce website development we map the path from search result to delivered parcel and design those moments: delivery dates on the product page, the fewest checkout steps your payment rules allow, and order status confirmed by the gateway's webhook.
Challenges
What a rebuilt store should fix
Slow pages on mobile data
Heavy themes and stacked plugins make product pages crawl on mid-range phones.
COD parcels that come back
Unconfirmed COD orders to wrong addresses become return-to-origin shipments you pay for twice.
Orders re-keyed by hand
Staff copy orders into billing and courier portals, so invoices lag and stock drifts.
Filters that flood search engines
Faceted navigation spawns near-identical URLs that crawlers waste time on.
What is included
Inside the store we deliver
Platform: Website
Storefront
- Crawlable category pages with filters
- Product pages with variants and pincode delivery dates
- Typo-tolerant search with Hindi-English synonyms
- Product, offer and breadcrumb structured data
Platform: Website
Checkout and payments
- Guest checkout with OTP sign-in
- UPI intent on phones, UPI QR on desktop, cards and wallets
- COD limits by pincode or order value, confirmed on WhatsApp
- Coupons, automatic discounts and free-shipping thresholds
Platform: Admin dashboard
Orders and fulfilment
- GST invoices on dispatch, credit notes on returns
- Courier labels, pickups and tracking
- NDR follow-up and RTO tracking with reasons
- Returns and exchanges with reverse pickups
Platform: Admin dashboard
Store management
- Bulk catalogue import and edits by spreadsheet
- Banners and campaign pages without a developer
- Staff roles with an audit log
- Sales, payment and tax reports
How it works
How a visitor becomes a delivered order on your store
Each step below is a place where stores commonly lose orders or staff time, so each gets deliberate design.
- Storefront
Step 1: Visitor lands from search or an ad
Server-rendered category and product pages load quickly on mobile data and are easy for search engines to read.
- Storefront and courier API
Step 2: Pincode check on the product page
Before checkout, the shopper sees whether you deliver to them, the expected date and whether COD is allowed.
- Payment gateway
Step 3: Checkout with the payment they prefer
UPI on phones, a QR code on desktop, cards, wallets or COD; the order is confirmed only when the gateway reports the payment.
- WhatsApp or IVR
Step 4: COD orders are confirmed
Cash orders get a quick confirmation message before shipping, which filters out fake and impulse orders that would come back.
- Admin dashboard
Step 5: Invoice and label without re-keying
A GST invoice is generated and a courier label booked from the order itself, and stock updates automatically.
- Courier and customer
Step 6: Tracking, delivery and returns
Tracking events update the order; failed attempts raise NDR tasks, and approved returns create credit notes.
Integrations
Services the store connects to
Payments
Razorpay, PayU or Cashfree
UPI, cards and wallets, with payment and refund webhooks.
Shipping
Shiprocket or Delhivery
Serviceability, rates, labels, pickups and tracking events.
Messaging
WhatsApp Business Platform
Order confirmations, COD checks and delivery updates.
Accounting
Tally or Zoho Books
Sales, tax and settlement data for reconciliation.
Analytics
GA4 and Meta Conversions API
Server-side purchase events that survive ad blockers.
Network (optional)
ONDC seller-side participant
Your catalogue on ONDC buyer apps.
Platforms
Where your online store runs
A mobile-first website that shoppers can add to their home screen as a progressive web app, plus an admin dashboard for your team.
- Web
Website
Marketing and content websites: fast, search-friendly pages with a CMS your team can update without a developer.
- Web
Progressive web app
Installable web apps with offline support and notifications, useful when an app-store listing isn't essential or phones have little storage.
- Back office
Admin dashboard
Back-office panels for operations, support and finance teams: orders, users, content, reports and permissions.
Technology
Technology behind the store, and why it matters
Next.js and React give fast, crawlable pages, Node.js with PostgreSQL runs orders and stock, Redis keeps busy pages quick, and Razorpay handles UPI, cards and refunds.
Web
React
Builds interactive screens in the browser, such as dashboards, admin panels and portals, that respond instantly as your team works.
Used for
- Web apps
- Admin panels
- Dashboards
- Customer portals
Backend
Node.js
Runs the server side of apps: fast, scalable back ends that power your app, website and integrations.
Used for
- App back ends
- Live order tracking
- Chat and notifications
- Payment processing
Backend
NestJS
A structured way to build back ends on Node.js, so large business systems stay organised, testable and easy to hand over.
Used for
- Business app back ends
- SaaS platforms
- Marketplaces
- Admin panel back ends
Data
PostgreSQL
A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.
Used for
- Orders and customers
- Payments and ledgers
- Stock and inventory
- Bookings
Data
Redis
Keeps frequently used data in fast memory, so apps stay quick on busy days and live features like order tracking feel instant.
Used for
- Faster apps
- Live order status
- Shopping carts
- Job queues and alerts
Payments & maps
Razorpay
Lets customers in India pay by UPI, cards, netbanking or wallets, and handles subscriptions, refunds and payouts to sellers or partners.
Used for
- UPI payments
- Cards and netbanking
- Subscriptions
- Payment links
Cloud & DevOps
AWS
Cloud hosting for your app, website and data, with data centres in India and room to grow when traffic rises.
Used for
- App hosting
- File and photo storage
- Backups
- Busy sale days
Plain-English glossary
Online store terms, in plain English
- Server-side rendering
- The server prepares each page’s full HTML before sending it, instead of the phone assembling it with scripts. Product pages appear sooner on mid-range phones, and search engines can read every product.
- Structured data
- Labels in the page code that tell search engines a page is a product, with its price and availability. It can make listings eligible for richer search results, though the search engine decides whether to show them.
- Faceted navigation
- The filters on a category page, such as size, colour and price. Each combination can create a new URL, so we control which ones search engines may index and avoid thousands of near-duplicate pages.
- 301 redirect
- A permanent “this page has moved” instruction pointing an old URL at its new address. During a rebuild, redirects carry existing search rankings across and stop old links landing on an error page.
- Pincode serviceability
- A check, usually against your courier’s data, of whether you deliver to a pincode, by when and whether COD is allowed. Showing it on the product page avoids disappointment at checkout.
Product preview
What shoppers and your store team see
Illustrative screens, using a footwear store as the example.
Online store. Category pages load fast on mobile and let shoppers filter by size, colour and price without creating URLs that confuse search engines. 
Online store. Checkout repeats the delivery date, offers UPI, cards and COD within your rules, and shows success only after the gateway confirms payment. 
Admin dashboard. Failed deliveries and return requests land in one queue with the courier’s reason, so staff can call, reschedule or approve a return the same day. 
Admin dashboard. Your team updates prices, stock and new products by spreadsheet; the import checks every row and lists errors before anything goes live.
Illustrative preview
Sample screens: names, prices and figures are examples, not client data.
Industries
Retail sectors we build stores for
Services
Services that go into a store build
E-commerce development
Online stores, shopping apps and B2B ordering portals on Shopify, WooCommerce or custom stacks, wired to Indian payments, couriers and GST invoicing.
Website development
Fast, SEO-ready company and marketing websites with a CMS your team can edit, designed and built by our in-house team.
UI/UX design
Product design for web and mobile apps: research, user flows, wireframes, prototypes and design systems that engineers can build from.
API development
Secure, documented REST and GraphQL APIs, plus integrations that connect your apps to payment, logistics, GST, messaging and business systems.
Admin panel development
Back-office dashboards built around your team's daily tasks: order queues, approvals, catalogue management, payouts, reports and audit logs.
Cost drivers
What moves the estimate for an online store
Hosted or custom
A tailored theme needs less engineering; a custom build needs more but removes recurring app fees.
Catalogue shape
Variants, bundles and made-to-order items add data modelling and admin screens.
Integrations
Each payment, courier, accounting or ERP link adds build and test effort.
Design depth
Adapting a theme costs less than a custom design system with bespoke templates.
Migration
Moving products, customers, orders and old URLs with 301 redirects needs careful mapping.
Estimates are written from your scope, with the effort and assumptions behind each line item.
How pricing worksWork
Sample projects
Illustrative projects that show how we plan and build this kind of product. They are samples, not client work.
E-commerce & marketplaces
Illustrative sampleMulti-vendor fashion marketplace
An illustrative marketplace where independent fashion labels sell through one storefront, with vendor onboarding, commission rules, multi-pickup shipping, returns and scheduled payouts.
- E-commerce
- Marketplace web platform
Runs on
- Website
- Web app
- Admin
Built with
- Next.js
- NestJS
- PostgreSQL
- Redis
- AWS
- +1 more
More specific pages
Tailored by industry
E-commerce website development for
FAQ
Frequently asked questions
Should we use Shopify or WooCommerce, or build a custom store?
If you sell a standard retail catalogue and want to launch quickly, a hosted platform such as Shopify, or WooCommerce on WordPress, is often the sensible start, and we can design and extend it. A custom build pays off when pricing, checkout or catalogue rules keep fighting the platform, app fees stack up, or the store has to share a backend with mobile apps or a B2B portal.
How can an online store reduce COD returns?
Software cannot remove return-to-origin shipments entirely, but it can cut the avoidable ones. Typical measures: a WhatsApp or IVR confirmation before COD orders ship, COD switched off for pincodes or order values you choose, a map pin to validate addresses, a prepaid discount, and flags on phone numbers with repeated refusals. Courier NDR data then feeds back into those rules.
Can the store generate GST invoices automatically?
Yes. Tax invoices can be generated on dispatch with HSN codes, your GSTIN and the right CGST and SGST or IGST split for the place of supply, with credit notes raised when returns are processed. For B2B orders where e-invoicing applies to your turnover, invoices can be registered with the Invoice Registration Portal through a GST Suvidha Provider. Your accountant should confirm rates and treatment.
How long does e-commerce website development typically take?
A store on a hosted platform with a customised theme and standard integrations typically takes a few weeks. A custom store with its own backend, admin and several integrations typically takes a few months, depending on catalogue complexity and how quickly content and approvals arrive. When migrating an existing store, redirects and SEO checks run as a separate workstream.
Related
Keep exploring
Next step
Planning a new store or a rebuild?
Send us your current site, catalogue size and the integrations you rely on. We will recommend hosted or custom and share a phased estimate.