Web
Next.js
A modern web technology for fast, search-friendly websites, online stores and web applications that load quickly on mobile.
Used for
- Business websites
- Online stores
- Web apps
- Customer portals
Industries · D2C brands
Software development for D2C brands
Build the channels you own, from site and app to WhatsApp, around customer data you control.
At a glance
The short version
What it is
Own-channel commerce for direct-to-consumer brands: storefronts, subscriptions, WhatsApp journeys and first-party customer data.
- What we build
- How it works
- Landing page
- Storefront
- WhatsApp messages
- Customer
- 1 more
- Runs on
- Website
- PWA
- iOS
- Android
- Admin
- Who it's for
For founders and growth teams selling their own products directly to consumers, alongside or instead of marketplaces.
- Cost depends on
- Storefront strategy
- Subscription logic
- Data integrations
How to start
Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.
Get a project estimateWhy D2C brands outgrow off-the-shelf setups
A D2C brand's advantage is its direct relationship with customers. That advantage erodes when every function lives in a different plugin: reviews in one, subscriptions in another, WhatsApp messaging in a third, none sharing data cleanly.
We help brands keep the storefront they have where it works, and build the pieces that make them distinct: subscription and refill flows, bundles, landing pages that load quickly from paid social traffic, and a customer data layer the marketing team can actually use.
Challenges
Growth problems specific to D2C
Rising acquisition costs
Repeat purchases matter more each quarter, yet retention tooling is bolted on.
Plugin sprawl
Dozens of apps slow the store and create conflicting customer records.
COD-heavy first orders
New customers default to cash on delivery, pushing up RTO on unproven buyers.
Consent obligations
WhatsApp and SMS marketing needs recorded opt-ins, which the DPDP Act 2023 makes harder to ignore.
Solutions
Solutions for brand-owned commerce
Across 3 areas
Brand-owned online stores for D2C companies, with conversion-focused checkout, retention tools, server-side tracking and multichannel stock sync.
Subscription stores and memberships on UPI AutoPay, card mandates and eNACH, with pause, skip and swap controls and fulfilment planning.
Next.js storefronts on a headless commerce engine and CMS, for brands that need speed, several storefronts or content-led shopping.
Android and iOS shopping apps with quick browsing, UPI checkout and push notifications, sharing one backend with your website.
Support and sales chatbots for web, app and WhatsApp that answer from your own content and hand off to your team.
Custom CRM software that captures leads from every channel, keeps follow-ups on schedule and shows managers a live pipeline.
Built for channels you own
Subscribe-and-save
Recurring orders on UPI AutoPay or card mandates, with skip and pause controls.
WhatsApp commerce journeys
Cart reminders, order updates and reorder links through the WhatsApp Business Platform.
Bundles and gifting
Build-your-own kits, gift notes and festive hampers with correct stock deduction.
Unified customer profiles
Orders, subscriptions, tickets and consents in one record.
Campaign landing pages
Fast pages for influencer and ad campaigns, with coupon attribution.
How it works
How a D2C shopper goes from first order to regular
Owning the channel means every step feeds the same customer record.
- Landing page
Step 1: Shopper lands from a campaign
An influencer or ad link opens a fast page with the coupon already applied, so the source of the sale is recorded from the first click.
- Storefront
Step 2: First order, with consent recorded
Checkout records separate opt-ins for WhatsApp, SMS and email, with the time and source of each, as the DPDP Act expects.
- WhatsApp messages
Step 3: Order updates on WhatsApp
Confirmation, dispatch and delivery updates go out automatically, followed by a reorder link when the product is likely to run low.
- Customer
Step 4: Customer subscribes and saves
They approve a UPI AutoPay mandate for refills and can skip or pause from a link, without raising a support ticket.
- Growth team
Step 5: Growth team sees one profile
Orders, subscriptions, tickets and consents sit in one record, so segments come from your own data rather than plugin exports.
Then it starts again at step 1: Shopper lands from a campaign
Platforms
Storefronts and apps for D2C
- Web
Website
Marketing and content websites: fast, search-friendly pages with a CMS your team can update without a developer.
- Web
Progressive web app
Installable web apps with offline support and notifications, useful when an app-store listing isn't essential or phones have little storage.
- Mobile
iOS app
Apps for iPhone and iPad, built to Apple's guidelines and released through TestFlight and the App Store.
- Mobile
Android app
Apps for Android phones and tablets, tested on budget and mid-range devices and published on Google Play or privately.
- Back office
Admin dashboard
Back-office panels for operations, support and finance teams: orders, users, content, reports and permissions.
Technology
D2C technology choices
Web
React
Builds interactive screens in the browser, such as dashboards, admin panels and portals, that respond instantly as your team works.
Used for
- Web apps
- Admin panels
- Dashboards
- Customer portals
Backend
Node.js
Runs the server side of apps: fast, scalable back ends that power your app, website and integrations.
Used for
- App back ends
- Live order tracking
- Chat and notifications
- Payment processing
Data
PostgreSQL
A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.
Used for
- Orders and customers
- Payments and ledgers
- Stock and inventory
- Bookings
Payments & maps
Razorpay
Lets customers in India pay by UPI, cards, netbanking or wallets, and handles subscriptions, refunds and payouts to sellers or partners.
Used for
- UPI payments
- Cards and netbanking
- Subscriptions
- Payment links
Cloud & DevOps
Firebase
Ready-made building blocks for mobile apps, such as push notifications, phone OTP login and crash reports, so you launch sooner.
Used for
- Push notifications
- Phone OTP login
- Crash reports
- Real-time updates
Plain-English glossary
D2C terms, in plain English
- UPI AutoPay
- A recurring payment mandate the customer approves once in their UPI app. Each refill is then charged automatically within the limit they agreed, with a notice before every debit.
- First-party data
- Information customers give your brand directly through orders, subscriptions and support. Unlike data held by marketplaces or ad platforms, you own it and can use it for retention within the consent given.
- Coupon attribution
- Linking each order to the campaign code or link that produced it. It shows which influencer or ad actually drives repeat sales, so budget moves to what works.
- DPDP Act 2023
- India's Digital Personal Data Protection Act. For a D2C brand it means recording who opted in to which channel, honouring opt-outs everywhere and deleting data when a customer asks.
Product preview
What subscribers and your growth team see
Customer app. Subscribers see the next debit date and amount, and can skip, pause or change quantity themselves, which keeps support tickets and failed renewals down. 
WhatsApp updates. Customers who opted in get order updates and reorder prompts on WhatsApp, and a simple reply can add an item to their next shipment. 
Growth dashboard. The growth team tracks repeat rate, subscriptions and campaign attribution from first-party data, instead of stitching exports from several plugins.
Illustrative preview
Sample screens: names, prices and figures are examples, not client data.
Work
A sample build for a D2C brand
AI solutions
Illustrative sampleAI customer support assistant for a D2C brand
An illustrative AI assistant that answers order, return and product questions from a D2C brand's own policies and order data, with sources and a human hand-off.
- E-commerce
- AI assistant
Runs on
- Website
- Admin
Built with
- Next.js
- Python
- OpenAI APIs
- LLM integrations
- PostgreSQL
- +1 more
Cost drivers
What shapes a D2C build budget
Storefront strategy
Extending Shopify is quicker; headless or custom builds cost more but remove plugin limits.
Subscription logic
Mandates, proration, skips and failed-payment retries add meaningful testing effort.
Data integrations
Connecting CRM, analytics, WhatsApp and courier tools determines much of the backend work.
Estimates are written from your scope, with the effort and assumptions behind each line item.
How pricing worksServices
Services for this industry
The design and engineering services our in-house team combines on projects in this sector.
E-commerce development
Online stores, shopping apps and B2B ordering portals on Shopify, WooCommerce or custom stacks, wired to Indian payments, couriers and GST invoicing.
Website development
Fast, SEO-ready company and marketing websites with a CMS your team can edit, designed and built by our in-house team.
Mobile app development
Native and cross-platform Android and iOS apps, from first release through regular store updates, built by our in-house designers and engineers.
UI/UX design
Product design for web and mobile apps: research, user flows, wireframes, prototypes and design systems that engineers can build from.
AI app development
AI features and AI-first apps built on model APIs, retrieval over your own data, workflow automation or custom ML, with evaluation and human review.
FAQ
Frequently asked questions
Should a D2C brand build a mobile app or stay web-only?
Most brands should start with a fast mobile website or PWA, because first-time buyers rarely install an app. An app starts paying off once you have repeat customers who reorder often, as in consumables, beauty or food, and you want push notifications, saved preferences and quicker reorders. We usually suggest validating repeat behaviour on the web first, then building the app on the same backend so nothing is duplicated.
Can you set up subscriptions with UPI AutoPay?
Yes. UPI AutoPay lets customers approve a recurring mandate in their UPI app, and gateways such as Razorpay and Cashfree support it alongside card mandates. Mandate limits and pre-debit notification rules apply, so we design the flow around them: clear mandate amounts, reminders before each charge, retries for failed debits and easy pause or cancel options, so customers don't need to raise a support ticket.
How do you keep customer data usable for marketing without breaking privacy rules?
We store explicit consent per channel, whether WhatsApp, SMS or email, with the time and source of each opt-in, and make opt-outs take effect everywhere. Segments are built from your own order data, not bought lists. We treat the Digital Personal Data Protection Act 2023 as a design input, including data minimisation and deletion on request, while your legal team confirms policy wording.
Next step
Growing a D2C brand beyond plugins?
Tell us your current stack and the channel you want to own next. We'll suggest a phased plan.