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Softcoderz

Branding · Creatives · Decks · Print

Graphic design that keeps your brand consistent

Brand identity, marketing creatives, app store graphics and decks from the designers who also design our apps and websites.

Service spec

Graphic design

Ships as
  • Website
  • Android app
  • iOS app

At a glance

The short version

What it is

Brand identity, marketing creatives, app store graphics and pitch decks from the same in-house design team that designs our apps and websites.

How to start

Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.

Get a custom quote

One visual language, everywhere customers see you

Businesses often end up with a logo from one freelancer, social posts from another and an app designed by a third team. Colours drift, fonts multiply and the brand starts to look different on every screen.

We start by agreeing the basics (logo usage, colours, type and tone) in a short brand guide, then design every asset from it. Because our graphic designers sit with our product designers and developers, the same palette and components appear in your app, your website, your ads and your printed material.

Graphic design services we offer

  • Brand identity

    Logo, colour palette, typography and a short brand guide with do’s and don’ts.

  • Social media and ad creatives

    Post, story, reel cover and ad sets for Instagram, Facebook, LinkedIn and Google Display.

  • App store graphics

    Play Store and App Store screenshots, feature graphics and app icons that explain the product.

  • Pitch and sales decks

    Investor, sales and proposal decks with clear charts and an editable master template.

  • Icons and illustrations

    Custom icon sets and spot illustrations that match your product’s UI.

  • Print design

    Brochures, flyers, menus, packaging labels, standees and visiting cards, prepared for the printer.

Process

How a design project runs

  1. Brief

    Your audience, the channels, references you like and the deliverables list.

    You getWritten brief

  2. Concepts

    Two or three directions for identity work, or a first set for creatives.

    You getConcept presentation

  3. Refinement

    Agreed revision rounds on the chosen direction.

    You getApproved designs

  4. Hand-off

    Exports for every channel plus organised, editable source files.

    You getAsset pack and source files

Platforms

Platforms we ship to

Where this work usually runs. We confirm the mix during scoping.

  • Web

    Website

    Marketing and content websites: fast, search-friendly pages with a CMS your team can update without a developer.

  • Mobile

    Android app

    Apps for Android phones and tablets, tested on budget and mid-range devices and published on Google Play or privately.

  • Mobile

    iOS app

    Apps for iPhone and iPad, built to Apple's guidelines and released through TestFlight and the App Store.

Cost drivers

What affects the cost

Graphic design is quoted per deliverable or as a monthly retainer. Effort depends on how many concepts and revision rounds you want, whether a brand identity already exists, the number of formats and sizes, illustration or photography needs, and print production requirements.

A brand identity is usually estimated as one project; social and ad creatives work well as a monthly set. We share a written quote with the deliverables, formats and revision rounds listed before work starts.

FAQ

Frequently asked questions

What do we receive at the end of a brand identity project?

You receive the final logo in colour, single-colour and reversed versions, in vector and raster formats sized for web, app and print, plus the colour palette, font choices and a short brand guide showing correct and incorrect use. Editable source files in Figma or Adobe formats are included, and the rights to the final artwork transfer to you on payment.

Can you design creatives every month for our social media and ads?

Yes. Many clients take a monthly set of creatives, for example a fixed number of posts, stories and ad variants, planned against a content calendar you approve. We keep a template library in your brand style so turnaround stays quick, and we can resize winning ads into new formats when a campaign performs well.

Do you design app store screenshots and Play Store graphics?

Yes. We design screenshot sets, the Play Store feature graphic and app icons from your real app screens, with short captions that explain the main benefits. We follow the current size and content rules for Google Play and the App Store, and can prepare localised versions for different languages or markets.

How is graphic design priced?

Graphic design is quoted per deliverable or as a monthly retainer rather than from a fixed starting price. The quote depends on the number of concepts and revision rounds, formats and sizes, illustration needs and print requirements. You get a written list of deliverables and the price before any work starts.

Next step

Need a logo, creatives or a deck?

Tell us what you need and where it will be used. We will reply with the deliverables, formats, revision rounds and a written quote.

Or reach us directly

Mon–Sat, 10:00–19:00 IST