Mobile
Flutter
Build Android and iOS apps from one shared codebase, so you launch on both platforms faster with a consistent experience.
Used for
- Mobile apps
- Delivery apps
- E-commerce apps
- Booking apps
Business & enterprise
Software development for startups
MVP-first product development for Indian startups: focused first releases, phased roadmaps and engagement terms that match your runway.
At a glance
The short version
- What we build
- How it works
- Your app (web or mobile)
- User
- Payment gateway
- Admin panel
- 2 more
- Runs on
- Cross-platform
- Web app
- PWA
- Admin
- Built with
- and 1 more tool
- Who it's for
Early-stage teams need to learn fast without burning runway on features nobody uses. We scope a focused MVP, build it on foundations that last, and extend it in phases as usage and funding grow.
- Cost depends on
- User roles
- Platforms at launch
- Third-party services
Flutter and the related logo are trademarks of Google LLC. We are not endorsed by or affiliated with Google LLC.
How to start
Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.
Get a project estimateBuilding for founders still finding product-market fit
Startups rarely struggle because the first code was imperfect. They struggle when months go into a large first version before anyone outside the team has used it. We work MVP-first: find the riskiest assumption in your idea, build the smallest product that tests it with real users, and plan the next phases around what you learn.
That isn't throwaway work. The first release sits on foundations you can grow on (clean data models, authentication, analytics and a deployment pipeline), so phase two extends phase one. You get direct access to the developers building your product, and the code and accounts are yours from day one.
Challenges
What founders tell us they are up against
Too much scope for the runway
Feature lists grow with every investor meeting until the first release is unaffordable.
No tech co-founder yet
Non-technical founders need architecture decisions they can trust and understand.
Inherited code that stalls
Earlier builds without documentation, tests or a deployment process are hard to extend.
An uncertain next phase
After launch it is unclear whether to fix, extend or pivot, and team size needs to flex.
Solutions
Products startups often build with us
Across 6 areas
Multi-tenant SaaS products with AI at their core, built with tenant isolation, usage metering, model routing, evaluation and subscription billing.
Multi-vendor marketplaces with seller onboarding, commission rules, split payouts, per-seller invoicing and catalogue moderation.
Secure fintech apps and back offices for payments, lending, investments and insurance, integrated with licensed banking, KYC and data partners.
Brand-owned online stores for D2C companies, with conversion-focused checkout, retention tools, server-side tracking and multichannel stock sync.
Hyperlocal delivery apps linking neighbourhood stores, pick-up-and-drop requests and delivery partners within a city, with zone-based dispatch and pricing.
Course platforms with protected video, live classes, assessments, certificates and payments, designed for multilingual content and learners on low bandwidth.
Customer app, professional app and admin panel for repairs, cleaning, appliance servicing and beauty at home, with slot booking, on-site quotes and payouts.
Part of every startup engagement
Scope you can afford
Features ranked must-have, next and later, so the MVP matches your runway.
Flexible engagement
Fixed-scope for a defined MVP, a monthly team for iteration, or hourly for smaller changes.
Full ownership
Code in your repository, cloud and store accounts in your name, IP assigned in the contract.
Analytics from day one
Product analytics and crash reporting live before launch, so you can show real usage.
Documentation for due diligence
Architecture notes and a clean repository that hold up to technical review.
A path to hiring
Conventions and handover sessions so your first engineers can take over smoothly.
How it works
How an MVP turns its first users into product decisions
Whatever the idea, a well-built first release runs the same learning loop, and each pass through it shapes the next release.
- Your app (web or mobile)
Step 1: A new user signs up
People join with a mobile number and OTP or a Google account, and onboarding asks only what the core journey needs, so fewer drop off before trying it.
- User
Step 2: They do the one core thing
They book, buy, learn or list whatever your idea is about. Each key tap is recorded as an analytics event that was defined before launch.
- Payment gateway
Step 3: They pay, if the model needs it
UPI, cards or subscriptions run through a payment gateway, so you learn whether people will pay, not only whether they sign up.
- Admin panel
Step 4: Your team runs operations
Founders approve listings, answer support queries and correct data from a simple admin panel instead of editing the live database.
- Analytics dashboard
Step 5: Numbers show what works
Activation, retention and funnel drop-offs show where users succeed or give up, alongside crash reports from real devices.
- Product team
Step 6: The next release ships
The team fixes the biggest drop-off or adds the next feature, releases within days, and the loop starts again with fresh data.
Then it starts again at step 1: A new user signs up
Platforms
Common first platforms
- Mobile
Cross-platform mobile app
One Flutter or React Native codebase for Android and iOS, with native modules where a feature needs them.
- Web
Web application
Browser-based applications with logins, roles and workflows, such as customer portals, SaaS products and internal tools.
- Web
Progressive web app
Installable web apps with offline support and notifications, useful when an app-store listing isn't essential or phones have little storage.
- Back office
Admin dashboard
Back-office panels for operations, support and finance teams: orders, users, content, reports and permissions.
Technology
A startup-friendly stack
Chosen so one small team can ship Android, iOS and web quickly, and hand over code your future engineers will recognise.
Mobile
React Native
Build Android and iOS apps in the same language as a React website, so one team can share code and skills across web and mobile.
Used for
- Mobile apps
- Shopping apps
- Staff and field apps
- Mobile apps for SaaS
Web
Next.js
A modern web technology for fast, search-friendly websites, online stores and web applications that load quickly on mobile.
Used for
- Business websites
- Online stores
- Web apps
- Customer portals
Backend
NestJS
A structured way to build back ends on Node.js, so large business systems stay organised, testable and easy to hand over.
Used for
- Business app back ends
- SaaS platforms
- Marketplaces
- Admin panel back ends
Data
PostgreSQL
A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.
Used for
- Orders and customers
- Payments and ledgers
- Stock and inventory
- Bookings
Cloud & DevOps
Firebase
Ready-made building blocks for mobile apps, such as push notifications, phone OTP login and crash reports, so you launch sooner.
Used for
- Push notifications
- Phone OTP login
- Crash reports
- Real-time updates
Adds AI features such as chat assistants, document summaries and smart search to your product, built on OpenAI models with human review.
Used for
- AI chatbots
- Document summaries
- Smart search
- Drafting replies
Flutter and the related logo are trademarks of Google LLC. We are not endorsed by or affiliated with Google LLC.
Plain-English glossary
Startup product terms, without the jargon
- MVP (minimum viable product)
- The smallest version of your product that lets real users complete the core job from start to finish. Its purpose is to test your riskiest assumption with actual behaviour before the full budget is spent.
- Product-market fit
- The point where a clearly defined group of users keeps coming back and would miss your product if it disappeared. Until you reach it, how fast you learn matters more than how many features you have.
- Cross-platform app
- One codebase, written in Flutter or React Native, that runs on both Android and iOS. For an early team it usually means less build and upkeep effort than two separate native apps.
- Analytics events
- Named records of key actions, such as “signed up” or “first booking”, sent from your app. Defining them before launch is what lets you measure activation and retention from the first week.
- Technical due diligence
- The review investors or acquirers run on your code, architecture and ownership before they commit money. A clean repository, documentation and accounts in your company’s name make it far less stressful.
Product preview
What an early product can look like
Illustrative screens from a home-services marketplace MVP, one of the product types founders bring to us. The data is sample data.
Customer app (MVP). Sign-up asks for a phone number, an OTP and one question, because every extra field in an MVP loses users you wanted to learn from. 
Customer app (MVP). The core journey stays short: choose a service, pick a slot and pay by UPI, which is exactly the behaviour the MVP needs to test. 
Admin panel. Founders approve providers, handle refunds and fix mistakes from a basic admin panel, so nobody has to edit the live database by hand. 
Founder metrics dashboard. Activation, retention and crash-free sessions are visible from launch day, giving you real usage figures to discuss with investors.
Illustrative preview
Sample screens: names, prices and figures are examples, not client data.
Cost drivers
What decides the cost of an MVP
User roles
A marketplace with customers, providers and admins is effectively three products; a single role is far simpler.
Platforms at launch
One web app or one cross-platform app costs less than native apps plus a website.
Third-party services
Payments, KYC, maps or AI APIs add integration work and running costs.
Build versus buy
Managed services for auth, notifications and search keep phase one lean.
Estimates are written from your scope, with the effort and assumptions behind each line item.
How pricing worksProcess
A phased roadmap from idea to scale
Discovery sprint
We map users, the core journey and the one assumption the MVP must test, then cut scope to fit budget and timeline.
You getPrioritised feature list and line-item estimate
Clickable prototype
Key screens linked in Figma, so you can test with early users or show investors before development.
You getInteractive prototype
MVP build
Short, demoable iterations on a production-ready stack, with analytics events defined up front.
You getWorking product on staging
Launch and measure
Go-live or store release, crash reporting and a dashboard of activation and retention events.
You getLive product with baseline metrics
Iterate or scale
Plan phase two from real data: fix drop-offs, add the next feature set or harden the platform for growth.
You getPhase-two roadmap
Services
Services for this industry
The design and engineering services our in-house team combines on projects in this sector.
Mobile app development
Native and cross-platform Android and iOS apps, from first release through regular store updates, built by our in-house designers and engineers.
SaaS development
Multi-tenant SaaS products with subscription billing, team roles, onboarding and usage analytics, from first MVP to paying customers.
Web application development
Browser-based products, customer portals, dashboards and internal tools, built on clean data models with secure roles and integrations.
UI/UX design
Product design for web and mobile apps: research, user flows, wireframes, prototypes and design systems that engineers can build from.
Flutter development
Android and iOS apps from one Dart codebase, built by engineers who know when Flutter is the right call and when native code is needed.
React Native development
Android and iOS apps in React Native and TypeScript, suited to teams that already use React on the web and want shared logic across products.
AI app development
AI features and AI-first apps built on model APIs, retrieval over your own data, workflow automation or custom ML, with evaluation and human review.
Locations
Startups by city
Cities where this sector is a significant part of the local economy. We work remotely with teams across India and meet in person where practical.
Delhi NCR · Haryana
Gurgaon
Karnataka
Bangalore
Telangana
Hyderabad
Chandigarh Tricity
Chandigarh
Kerala
Kochi
FAQ
Frequently asked questions
What should be in our MVP, and what should wait?
Keep what one type of user needs to complete the core job end to end (sign up, do the main thing, pay if relevant) plus basic admin tools for your team. Referral schemes, loyalty points, advanced filters, extra languages and a second user type can usually wait. Our test for every feature: does leaving it out stop us learning whether the idea works? If not, it moves to phase two.
Do you offer fixed-price MVPs or monthly teams?
Both, plus hourly for smaller work. Fixed scope suits a well-defined MVP once discovery has settled the feature list. A monthly team suits founders who expect to change direction after launch, since priorities can shift every sprint without renegotiating scope. Many startups use fixed scope for the first release and move to monthly for iteration. Estimates are line-item either way.
Will we own the code and IP?
Yes. The repository sits under your organisation's account, cloud and app-store accounts are registered to your company, and the contract assigns intellectual property to you on payment. Design files, environment documentation and credentials are handed over too. Investors and acquirers check code ownership during due diligence, and it is far easier to show when it was set up correctly from the first commit.
Can you help us scale after we raise funding?
Yes. Post-launch work usually shifts from features to reliability: load testing, database indexing, caching, background jobs, monitoring and security reviews before larger customers arrive. We can grow the team for a growth phase, or help you hire and hand over to your own engineers. Because the MVP sits on production-grade foundations, the next phase usually extends it rather than rewriting it.
Next step
Have an idea and a runway?
Send a pitch deck or a short brief, and we will suggest an MVP scope with a phased estimate.