The challenge
Fashion marketplaces carry problems a single-brand store does not:
- Vendor quality: labels upload inconsistent photos, sizes and descriptions, each with its own size chart.
- Returns: size-related returns are common in fashion, so payouts cannot be released the day an order ships.
- Shipping from many places: every vendor has its own pickup address and packing habits.
- Money flows: the operator collects payment, deducts commission and fees, handles tax collected at source under GST for e-commerce operators, and settles each vendor correctly.
- Discovery: shoppers expect instant filters by size, colour, fabric and occasion.














