E-commerce · Fashion & apparel
Online stores for clothing, ethnic wear and accessories brands, built around fit, photography, exchanges and stock that stays accurate across channels.
This page brings together
A clothing product is really a grid: one style in several sizes and colours, each a separate unit of stock with its own photos. Customers cannot try before buying, so size guides, fit notes and easy exchanges matter as much as the design. Sales peak around festivals, weddings and end-of-season sales, bringing sharp traffic spikes.
Our e-commerce website development for fashion and apparel brands starts with the catalogue model and the returns flow, then the storefront. Ethnic wear often needs made-to-measure options such as blouse stitching. Brands with stores or marketplace listings need stock accurate everywhere, or the site sells pieces that are already gone.
Challenges
Brand-specific size charts, garment measurements and fit feedback reduce abandoned carts and exchange requests.
Most fit problems need a size swap, not a refund. An exchange-first flow keeps the sale.
Refused COD orders cost shipping both ways; checks before dispatch cut avoidable returns.
Stores, warehouse and marketplace listings drift apart without one source of truth.
Apparel GST can depend on an item's value, so discounts must be applied before tax is worked out per line.
What is included
Platform: Website
Platform: Website
Platform: Customer portal
Platform: Admin dashboard
Comparison
Both can be right, depending on how unusual your catalogue, returns and channel mix are.
| Shopify with a custom theme | Custom build (Next.js with a headless backend) | |
|---|---|---|
| Time to launch | Faster, on a ready commerce engine | Longer, as more is built and tested |
| Exchanges and made-to-measure | Through apps, with limits on custom logic | Built to your exact rules |
| Store and marketplace stock | Usually via an OMS app or connector | Direct integration with your OMS or ERP |
| Running costs | Monthly plan plus app subscriptions | Hosting and maintenance, no per-app fees |
| Checkout control | Limited on standard plans | Full control over steps and logic |
Solutions
Brand-owned online stores for D2C companies, with conversion-focused checkout, retention tools, server-side tracking and multichannel stock sync.
Next.js storefronts on a headless commerce engine and CMS, for brands that need speed, several storefronts or content-led shopping.
Android and iOS shopping apps with quick browsing, UPI checkout and push notifications, sharing one backend with your website.
Multi-vendor marketplaces with seller onboarding, commission rules, split payouts, per-seller invoicing and catalogue moderation.
Product, content and offer recommendations built from your behavioural data, with business rules, cold-start handling and A/B testing.
Cost drivers
Styles, variants and photos per variant shape data modelling and uploads.
Stock-reserving exchanges and measurement forms add rules and testing.
Each OMS, marketplace link, POS or accounting system is estimated separately.
Load testing, caching and stock locking before big sales.
Estimates are written from your scope, with the effort and assumptions behind each line item.
How pricing worksProcess
We map styles, variants, size charts and stitching options before any design work.
You getCatalogue schema
Product pages, checkout and the exchange flow are prototyped and tested on phones.
You getClickable prototype
Fortnightly builds, a load test and a soft launch ahead of your next sale.
You getLive store
Work
E-commerce & marketplaces
An illustrative marketplace where independent fashion labels sell through one storefront, with vendor onboarding, commission rules, multi-pickup shipping, returns and scheduled payouts.
Runs on
Built with
AI solutions
An illustrative AI assistant that answers order, return and product questions from a D2C brand's own policies and order data, with sources and a human hand-off.
Runs on
Built with
FAQ
We combine WhatsApp or IVR confirmation before COD orders are packed, COD limits by pincode and order value, checks that flag incomplete addresses and incentives to pay online. None of this removes refusals entirely, but it moves the decision to before dispatch, when cancelling costs nothing. Pincode-level reports help you tune the rules.
Yes. The customer picks the new size or colour in the returns portal, stock is reserved immediately and a reverse pickup is booked with your courier. Depending on your policy, the replacement ships after a quality check or straight away for trusted customers. If the size is out of stock, the flow offers store credit or a refund, and price differences settle automatically.
Yes, usually through an order management system. Brands selling on Myntra, Ajio, Amazon or Flipkart commonly run an OMS such as Unicommerce or EasyEcom with marketplace connectors; we integrate the website with it so every channel draws on one stock pool. Stores connect through your POS or ERP, and a small buffer per channel covers sync delays.
We prepare for it: pages served from a CDN, cached product listings, and stock reserved at checkout so two customers cannot buy the last piece. Before a major sale we load-test against the expected traffic and review payment gateway and courier limits. On sale day we can watch the store alongside your team.
Next step
Share your catalogue size, channels and current platform. We will recommend Shopify or custom and cost it line by line.
