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Digital signage

Digital signage management for signage players and devices running Android TV

Menu boards, promotions and queue screens that show the right content at the right hour, keep playing offline and tell you when something is wrong.

Digital signage screens: signage console in a browser, menu board on a TV display and queue screen on a TV display
Illustrative previewDevices locked to the job they do, set up and updated from one management console.

At a glance

The short version

What it is

Player apps, a scheduling console and device management for menu boards, promotions and queue screens on signage players and devices running Android TV.

What you get
  • Player app
  • Content console
  • Device management
  • Integrations
How it works
  1. Installer
  2. Setup
  3. Device policy
  4. Content console
  5. 2 more
Runs on
  • TV displays
  • Signage
  • Android
  • Admin
Cost depends on
  • Hardware mix
  • Content types
  • Scheduling rules
and 3 more factors

How to start

Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.

Get a project estimate

The hard part of signage is keeping it running

Putting a video on a TV is easy. Keeping forty screens across a city showing the right menu at breakfast and at lunch, recovering after power cuts and updating without a site visit is the real work.

A managed signage setup has three parts. A player app runs full screen on each display and is locked in, so nobody can exit to the TV's home screen. A web console lets marketing or operations schedule playlists by store, screen and time of day. Device management keeps the players updated, restarts them when needed and reports which screens are offline.

On players that run Android, the strongest lock comes from making the player app the device owner, which works only on models that support it. Many consumer TVs and streaming boxes do not, so the choice of hardware matters as much as the software.

What is included

What we build for signage networks

  • Platform: Signage player or device running Android TV

    Player app

    • Full-screen playback of images, video, web widgets and live data such as queue numbers
    • Content cached on the device, so playback continues offline
    • Opens by itself after a power cut, on hardware that powers back on unaided
    • Proof-of-play log of what played, where and when
    • Snapshot of what the player is rendering, for remote checks
  • Platform: Web app

    Content console

    • Playlists by store, zone and screen
    • Dayparting: breakfast, lunch and dinner menus switch on time
    • Price and menu changes from a spreadsheet or your POS
    • Approval step before content goes live
  • Platform: Admin dashboard

    Device management

    • Online, offline and last-seen status for every screen
    • Kiosk lock as device owner, on models that support it
    • Remote restart and silent overnight player updates, on device-owner players
    • Storage, network and app version checks
  • Platform: API

    Integrations

    • POS or menu system for prices and sold-out items
    • Queue management system for token displays
    • Alerts to the store manager on WhatsApp or email when a screen goes offline

How it works

How a screen goes from the box to playing the right content

Each step is checked on your exact display or player model during the pilot.

  1. Installer

    Step 1: Screen installed

    The display and player are mounted, connected to power and the network, and labelled with a screen ID.

  2. Setup

    Step 2: Player provisioned

    On a freshly reset device, our player app becomes the device owner where the model allows it, and the screen registers with the console.

  3. Device policy

    Step 3: Locked and timed

    Lock task mode keeps the player full screen; restart times and, where the display supports it, on and off times are set for the site.

  4. Content console

    Step 4: Content scheduled

    Marketing or operations assign playlists by store, zone and time of day, with an approval step.

  5. Player app

    Step 5: Downloaded and cached

    The player downloads new content ahead of time, overnight where possible, and keeps the last good schedule.

  6. Player app

    Step 6: Plays online or offline

    Content switches on schedule even without internet; proof-of-play records upload when the connection returns.

  7. Admin dashboard

    Step 7: Health checks

    Offline screens, full storage and old app versions raise alerts, and a snapshot shows what the player is showing.

Then it starts again at step 1: Screen installed

What we check on a display model before rollout

Signage hardware varies widely. These checks decide what remote management is possible on your screens.

  • Device-owner setup allowed

    Can our player app become the device owner after a reset? Many consumer TVs and streaming boxes do not support this.

  • Boots into the player

    After a power cut, does the display come back on and open the player without anyone pressing a button?

  • Remote control behaviour

    Can the home or settings buttons on a remote take the screen out of the player, and can that be blocked?

  • Screen on and off control

    Can the panel switch on and off on a schedule, through the display's own scheduler, its maker's software or HDMI-CEC?

  • Storage and video playback

    Is there room for a day of cached content, and does the hardware play your video formats smoothly?

  • Update path

    Does the maker still ship OS and security updates, and can they be held until overnight?

  • Rated for long hours

    Is the display rated for the hours it will run each day? Consumer TVs often are not.

Platforms

Screens and players we work with

Devices running Android TV where the model supports management, commercial signage displays and players, the player app and the console your team uses.

  • TV

    Android TV devices

    TV screens and set-top boxes running Android TV for menus, lobbies and signage. The Android Management API does not support them at the time of writing, so control relies on a device-owner app or the maker's tools, confirmed model by model.

  • Signage

    Digital signage displays

    Commercial displays and media players showing menus, offers and notices, with scheduled playlists, content updates and remote health checks through the player software.

  • Mobile

    Android app

    Apps for Android phones and tablets, tested on budget and mid-range devices and published on Google Play or privately.

  • Back office

    Admin dashboard

    Back-office panels for operations, support and finance teams: orders, users, content, reports and permissions.

Technology

Technology behind a signage network

A native player app, device-owner APIs for the lock, and a cloud backend for schedules, content delivery and screen health.

  • Apps built specifically for Android, with full access to the phone's hardware, background location and company-managed devices.

    Used for

    • Apps for Android
    • Delivery partner apps
    • Billing and POS apps
    • Field staff apps
  • Built-in Android APIs that let one trusted app control a company device: kiosk lock, silent app updates and restrictions, even without Google Play.

    Used for

    • Custom kiosk launchers
    • Devices without Google Play
    • POS and signage agents
    • Silent app updates
  • Device management

    Android Management API

    A Google cloud API for device-management products: your console sets the rules, and a Google app on each Android device applies them.

    Used for

    • Kiosk products for stores
    • EMM and MDM products
    • Policy-based device fleets
    • QR and zero-touch setup
  • Backend

    Node.js

    Runs the server side of apps: fast, scalable back ends that power your app, website and integrations.

    Used for

    • App back ends
    • Live order tracking
    • Chat and notifications
    • Payment processing
  • A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.

    Used for

    • Orders and customers
    • Payments and ledgers
    • Stock and inventory
    • Bookings
  • Data

    Redis

    Keeps frequently used data in fast memory, so apps stay quick on busy days and live features like order tracking feel instant.

    Used for

    • Faster apps
    • Live order status
    • Shopping carts
    • Job queues and alerts
  • Builds interactive screens in the browser, such as dashboards, admin panels and portals, that respond instantly as your team works.

    Used for

    • Web apps
    • Admin panels
    • Dashboards
    • Customer portals
  • Cloud & DevOps

    AWS

    Cloud hosting for your app, website and data, with data centres in India and room to grow when traffic rises.

    Used for

    • App hosting
    • File and photo storage
    • Backups
    • Busy sale days
  • Cloud & DevOps

    Firebase

    Ready-made building blocks for mobile apps, such as push notifications, phone OTP login and crash reports, so you launch sooner.

    Used for

    • Push notifications
    • Phone OTP login
    • Crash reports
    • Real-time updates

Plain-English glossary

Signage terms, in plain English

Signage player
The small computer that plays content on a screen. It can be built into a commercial display, sit in a box behind it, or be a device running Android TV with our player app.
Dayparting
Showing different content at different times of day, such as a breakfast menu until 11 am and lunch after. The switch happens on the player itself, so it works offline too.
Proof of play
A log of exactly what played on which screen and when. Brands and landlords that pay for screen time often ask for it.
Offline playback
The player keeps downloaded content and the current schedule on the device, so screens keep working through network outages and catch up when the connection returns.
Device owner (on a player)
An Android setting that lets one app control the device: keep itself on screen, restart the device and install its own updates. It is normally set up right after a factory reset, and only on models that support it.
HDMI-CEC
A feature of the HDMI connection that lets a player switch the TV on or off. Support differs between models, so we test it before relying on it for schedules.

Product preview

What the screens and the console look like

Illustrative screens; stores, menus and numbers are samples.

  • Digital signage menu board signage playlist on a TV display
    Menu board. A café menu board switches from breakfast to lunch on schedule and keeps playing from its cache if the store Wi-Fi drops.
  • Digital signage queue screen signage playlist on a TV display
    Queue screen. A hospital lobby screen shows live token numbers from the queue system between health notices, and alerts the console if the feed stops.
  • Digital signage console screens table in a web browser, with 5 rows and status labels
    Signage console. Operations see every screen's status, current playlist and last contact, so a dark screen is fixed before customers notice.
  • Digital signage console device details in a web browser
    Signage console. Each player's details, from storage and app version to its last snapshot, with a remote restart that is logged.
Illustrative preview

Sample screens: names, prices and figures are examples, not client data.

Work

A sample build with managed store devices

  • Device management & kiosk solutions

    Illustrative sample

    Android kiosk and device management platform for retail stores

    An illustrative kiosk product for retail chains: locked Android tablets for catalogues and price checks, a staff launcher, and a console to enrol, update and monitor every device.

    • Retail
    • Device management platform

    Runs on

    • Android Enterprise
    • Admin
    • Web app

    Built with

    • Next.js
    • React
    • Android (Kotlin)
    • NestJS
    • PostgreSQL
    • +1 more

Cost drivers

What drives the cost of a signage project

  1. Hardware mix

    One player model is simplest. Each extra model adds provisioning, playback and remote-control tests.

  2. Content types

    Images and video are straightforward; live data such as queue numbers, prices from a POS or web widgets adds integration work.

  3. Scheduling rules

    Dayparting, store-level overrides, approvals and campaign dates each add console features.

  4. Remote management depth

    Device-owner lock, remote restart, snapshots and overnight updates depend on the hardware and add testing per model.

  5. Number of sites

    More stores mean more installation coordination, network checks and support.

  6. Proof-of-play reporting

    Reports for advertisers or landlords need reliable logging, storage and exports.

Estimates are written from your scope, with the effort and assumptions behind each line item.

How pricing works

Process

How we roll out a signage network

  1. Hardware check

    We test your candidate displays and players against the checklist above before you buy in volume.

    You getHardware report

  2. Content and schedule design

    We map screens per site, the playlists and the times they change, with the people who will run them.

    You getScreen and schedule plan

  3. Build the player and console

    The player app and content console are built together and tested on the chosen hardware.

    You getWorking player and console

  4. Pilot site

    One store runs for two weeks, including a planned power cut and a network outage test.

    You getPilot findings

  5. Rollout and monitoring

    Sites go live in batches with installation guides; we watch health alerts and fix issues remotely.

    You getSupport plan

Services

Services involved

The disciplines a project like this draws on.

  • Android app development

    Native Android apps in Kotlin and Jetpack Compose, designed for entry-level phones, patchy networks and the background limits of popular Android brands.

  • Custom software development

    Software shaped around how your business runs, from approvals and inventory to billing and reports, replacing spreadsheets and disconnected tools.

  • Admin panel development

    Back-office dashboards built around your team's daily tasks: order queues, approvals, catalogue management, payouts, reports and audit logs.

  • API development

    Secure, documented REST and GraphQL APIs, plus integrations that connect your apps to payment, logistics, GST, messaging and business systems.

  • SaaS development

    Multi-tenant SaaS products with subscription billing, team roles, onboarding and usage analytics, from first MVP to paying customers.

Industries

Who it is for

Industries where this kind of product fits well.

FAQ

Frequently asked questions

Can we use ordinary smart TVs as signage?

Sometimes, with limits. Many consumer smart TVs and streaming boxes do not let an app become the device owner, so the player cannot be fully locked in, and remote restarts or silent updates are not available. They are also not always rated for twelve or more hours a day. For a few screens that may be acceptable; for a network, a commercial display or a signage player that allows device-owner setup is usually more reliable. We test your model before deciding.

Does the content keep playing if the internet goes down?

Yes. The player downloads playlists and media ahead of time and keeps the current schedule on the device, so content keeps playing and dayparts keep switching during an outage. Live elements, such as queue numbers or prices pulled from a POS, show the last value or a fallback slide until the feed returns. Proof-of-play records are stored locally and uploaded once the connection is back.

Can we see what a screen is showing without visiting the store?

Yes, within what the platform allows. Our player app captures a snapshot of what it is rendering and sends it to the console on request or on a schedule. Capturing the whole screen, including other apps, is not something an Android app can do silently: it needs on-screen consent or a capability in the player maker's software. Protected video may also appear blank in snapshots. For most networks, the player's own snapshot plus proof-of-play logs answers the question.

Which devices running Android TV can be managed remotely?

It varies by device and OS version. Some devices running Android TV let our player become the device owner after a reset, which gives a locked player, remote restarts and silent updates; others do not support it, and management is then limited to what the player app can do by itself. Standard Android Enterprise tools, including Google's Android Management API, often do not cover TV devices, and devices without Google Play services cannot use that API at all, so we plan TV screens around the device-owner route. We list what works on each shortlisted model before you buy.

Can screens switch on and off automatically?

Usually, but the method depends on the hardware. Commercial displays often have their own on and off scheduler, or a control interface in the maker's software. With a separate player, HDMI-CEC can switch many TVs on and off, but support is inconsistent between models. Where none of these work, the player can at least show a dark screen outside opening hours. We confirm the method during the hardware check.

Can prices on the menu board update from our POS?

Yes, if your POS or menu system can share its data through an API or a regular export. The menu board template reads item names, prices and sold-out flags from that feed, so a price change at the counter reaches the screens without anyone redesigning slides. The player caches the last good data, so a feed problem never leaves a blank board.

Next step

Plan your signage network

Tell us how many screens you have, where they are and what they should show. We will check your hardware options and send a line-item estimate.

Or reach us directly

Mon–Sat, 10:00–19:00 IST