Web
Next.js
A modern web technology for fast, search-friendly websites, online stores and web applications that load quickly on mobile.
Used for
- Business websites
- Online stores
- Web apps
- Customer portals
Media & technology
Software for news publishers and media companies
Publishing platforms, apps and editorial tools for digital news outlets, regional-language publishers, magazines and podcast networks.
At a glance
The short version
- What we build
- How it works
- Newsroom CMS
- Desk editor
- Producer
- Publishing platform
- 2 more
- Runs on
- Website
- Android
- iOS
- Web app
- Built with
- Who it's for
Media businesses need fast pages, a newsroom workflow that keeps pace with breaking news, and revenue beyond ads. We build the platforms behind them.
- Cost depends on
- Content migration
- Traffic spikes
- Monetisation stack
How to start
Tell us what you need in your own words. You talk to the developers who would build it and get a written, line-item estimate.
Get a project estimatePublishing at the speed of the news cycle
A newsroom's software does two jobs. For readers, pages must load quickly on mid-range phones despite ads and embeds, and stories must surface in search and Google News. For the desk, reporters file, editors approve and producers publish to web, app and social within minutes.
Regional-language publishers add Indic typography, transliteration and script-aware search.
Challenges
Pressures on digital publishers
Slow pages under ad load
Ad scripts and heavy embeds hurt Core Web Vitals and search visibility.
Approval bottlenecks
Email-and-WhatsApp sign-offs slow breaking stories.
Revenue beyond display ads
Subscriptions and paywalls need billing and access control.
A buried archive
Years of stories sit unsearchable in an old CMS or print PDFs.
Solutions
Software for publishers
Subscription stores and memberships on UPI AutoPay, card mandates and eNACH, with pause, skip and swap controls and fulfilment planning.
Product, content and offer recommendations built from your behavioural data, with business rules, cold-start handling and A/B testing.
Search and question-answering over your documents, tickets and product data, with hybrid retrieval, citations and permission-aware results.
Features that generate catalogue copy, reports, summaries, translations and images, with brand controls and a review step before anything is published.
Data extraction from invoices, KYC documents, statements and forms into your systems, with validation rules and human review for uncertain fields.
Newsroom and reader features
Editorial workflow
Draft, edit, legal review and scheduled publishing.
Fast front end
Server rendering, lazy-loaded ads and image optimisation.
News SEO
NewsArticle markup, news sitemaps and clean canonicals.
Metered paywall
Article limits and UPI AutoPay subscriptions.
AI desk tools
Transcripts, summaries and headline drafts, edited by journalists.
How it works
How a story moves from reporter to reader
Every step leaves a record, so the desk knows who changed what, and when.
- Newsroom CMS
Step 1: Reporter files the story
The reporter writes or pastes copy, adds photos and embeds, and can attach an interview recording for an AI transcript to check quotes against.
- Desk editor
Step 2: Editor edits and approves
The story moves to the editor's queue with tracked changes. Sensitive stories go through legal review before anyone can schedule them.
- Producer
Step 3: Headline and search details set
The producer finalises the headline, summary, tags and NewsArticle markup. AI can suggest options; a journalist makes the choice.
- Publishing platform
Step 4: Published everywhere at once
One action publishes to the website, the app and the news sitemap, and sends a push alert to readers who follow that topic.
- Reader's phone
Step 5: The story loads fast
Server-rendered pages load quickly on mid-range phones, and ads load after the story, so readers see the text first.
- Reader account
Step 6: Regular readers subscribe
After the free-article limit, readers see subscription plans with UPI AutoPay; subscribers then read across web and app without interruption.
Platforms
Reader and newsroom surfaces
- Web
Website
Marketing and content websites: fast, search-friendly pages with a CMS your team can update without a developer.
- Mobile
Android app
Apps for Android phones and tablets, tested on budget and mid-range devices and published on Google Play or privately.
- Mobile
iOS app
Apps for iPhone and iPad, built to Apple's guidelines and released through TestFlight and the App Store.
- Web
Web application
Browser-based applications with logins, roles and workflows, such as customer portals, SaaS products and internal tools.
Technology
Our publishing stack
Next.js renders stories on the server so they load fast and read well to search engines, Redis caches pages for breaking-news spikes, and Python with OpenAI APIs drafts transcripts and summaries for journalists to edit.
Web
React
Builds interactive screens in the browser, such as dashboards, admin panels and portals, that respond instantly as your team works.
Used for
- Web apps
- Admin panels
- Dashboards
- Customer portals
Backend
Node.js
Runs the server side of apps: fast, scalable back ends that power your app, website and integrations.
Used for
- App back ends
- Live order tracking
- Chat and notifications
- Payment processing
Data
PostgreSQL
A reliable database for the records your business runs on: orders, payments, bookings and stock, kept accurate and easy to report on.
Used for
- Orders and customers
- Payments and ledgers
- Stock and inventory
- Bookings
Data
Redis
Keeps frequently used data in fast memory, so apps stay quick on busy days and live features like order tracking feel instant.
Used for
- Faster apps
- Live order status
- Shopping carts
- Job queues and alerts
Cloud & DevOps
AWS
Cloud hosting for your app, website and data, with data centres in India and room to grow when traffic rises.
Used for
- App hosting
- File and photo storage
- Backups
- Busy sale days
Backend
Python
A programming language for AI features, data processing and automation: the engine behind document reading, reports and smart search.
Used for
- AI features
- Document reading
- Reports and analytics
- Task automation
Adds AI features such as chat assistants, document summaries and smart search to your product, built on OpenAI models with human review.
Used for
- AI chatbots
- Document summaries
- Smart search
- Drafting replies
Plain-English glossary
Publishing terms, in plain English
- Core Web Vitals
- Google's measures of how fast a page shows its main content, how quickly it responds to taps and how much it jumps while loading. Better scores support search visibility and stop readers leaving before the story appears.
- Metered paywall
- Readers get a set number of free articles, say five a month, before being asked to subscribe. Search and social traffic keeps flowing while regular readers are turned into paying subscribers.
- 301 redirect
- A permanent forwarding instruction from an old web address to a new one. During a CMS migration it sends readers and search engines to the new page, which helps years of archive stories keep the search visibility they have built up.
- Hreflang
- A tag telling search engines that the same story exists in other languages, such as Hindi and English editions. Each reader is then shown the version in their own language in search results.
- Transliteration
- Typing an Indian-language word in English letters, such as 'chunav' for the Hindi word for election, and having search understand it. Many readers search this way, so script-aware search finds what they mean.
Product preview
The reader app and the newsroom desk
Reader app. Readers get a fast, uncluttered feed on mid-range phones, follow topics for push alerts and can see at a glance which stories are for subscribers. 
Newsroom CMS. Editors see every story's stage, from draft to legal review to scheduled, so sign-offs happen in the system instead of email and WhatsApp threads. 
Reader app. When the free-article limit is reached, readers subscribe in a few taps with UPI AutoPay or a card, and access unlocks across web and app.
Illustrative preview
Sample screens: names, prices and figures are examples, not client data.
Cost drivers
Media project cost drivers
Content migration
Moving years of articles, images and URLs with redirects takes planning.
Traffic spikes
Election nights and breaking news need caching and load testing.
Monetisation stack
Ad server, paywall and subscription billing integrations add scope.
Estimates are written from your scope, with the effort and assumptions behind each line item.
How pricing worksServices
Services for this industry
The design and engineering services our in-house team combines on projects in this sector.
Website development
Fast, SEO-ready company and marketing websites with a CMS your team can edit, designed and built by our in-house team.
Web application development
Browser-based products, customer portals, dashboards and internal tools, built on clean data models with secure roles and integrations.
Mobile app development
Native and cross-platform Android and iOS apps, from first release through regular store updates, built by our in-house designers and engineers.
AI app development
AI features and AI-first apps built on model APIs, retrieval over your own data, workflow automation or custom ML, with evaluation and human review.
API development
Secure, documented REST and GraphQL APIs, plus integrations that connect your apps to payment, logistics, GST, messaging and business systems.
UI/UX design
Product design for web and mobile apps: research, user flows, wireframes, prototypes and design systems that engineers can build from.
FAQ
Frequently asked questions
Can you migrate our news site off WordPress without losing search traffic?
We plan migrations to protect what search engines already know. Every old URL keeps its address or gets a 301 redirect, and structured data, canonicals, author pages and sitemaps carry over. We crawl both sites before launch and watch Search Console afterwards. Some fluctuation follows any migration; careful redirects keep it small.
How do you use AI in a newsroom responsibly?
For assistive work: transcribing interviews, drafting summaries, suggesting headlines and tags, or translating a story for an editor to check. Nothing publishes without a journalist’s review, and the CMS records AI-assisted parts. We never publish AI copy unattended, since models can state wrong facts confidently. Archive search cites the source stories.
Do you support Hindi and other Indian-language publishing?
Yes. We use Unicode fonts that render conjuncts correctly, tune line heights for Devanagari, Tamil, Bengali and other scripts, and configure search per language, including transliterated queries typed in English letters. Slugs, SEO metadata and structured data are set per language, with hreflang tags where the same story exists in several languages.
Next step
Rebuild your publishing stack, archive intact
Share your CMS and traffic pattern; we will plan a migration that preserves URLs.